Check out Jez Bragg’s North Face profile video; it is pretty cool. Some of these companies, like North Face and Solomon, are really dumping a lot of money into these runners. In a way it is really glamorizing ultra running, I wish it were that easy. Even the music is soothing, like ‘Hey, lets go run a hundred miles and then go have a tea.’ Either way, it is pretty cool and yes I wish it was me out there running. I want to go run, later . . .